WORLDWISE
TRAVEL APP | SOCIAL MEDIA
Travel like a tourist
with knowledge of a local
WorldWise is a travel app that connects travelers to the world through local recommendations. The social framework creates a secure environment for exploring foreign countries,
fostering confidence and ease during travel
PROBLEM
RESEARCH SHOWS
MAIN GOAL
The content on the tourist sites repeats itself. The new traveler is more curious, he needs something different
In order to build an innovative itinerary, the traveler must do his homework. A lot of them.
Forums, communities on social networks, websites for native speakers only... there is no place that gathers all the good tips and recommendations from those who really knows - the locals
Creating a platform that brings together all the recommendations of the locals in order to plan a trip "for the new traveler"
PROJECT'S TEAM
Two designers, as part of design studies. 3 months
PROJECT'S TOOLS
Figma, Figjam, After Effect
and white board
WAIT A SECOND...
EXPLORE AROUND
MEET LOCALS
CURRENT STATE
Analysing Market & Competitions
When analyzing popular players in the market, we observed that the feature of ratings and user verification consistently appears, often serving as a key indicator of a product’s success. We recognized that by refining this approach, we could develop a product that addresses a significant challenge in the user experience.
Little planet
Travel lady
Klook
Hostel world
Waze
LITTLE PLANET APP - TRAVEL & HOST
PERSONAL PROFILE
The importance of ranking influences how connections develop within the app and drives users to improve their ratings.
USERS PROFILE
The chat CTA holds a prominent position in the hierarchy, designed to be easily accessible and quick to initiate.
TRAVEL LADY APP -
Travel app for women
who want to meet new people
ONBOARDING
A detailed questionnaire confirms the user's identity, providing a sense of reliability and security
Identification pain point
SOLUTION #1
Ensuring users feel secure
FEEDBACK FROM TRAVELERS
we focused on hearing objective opinions, particularly from people who share similar backgrounds (age range, country
of origin, etc.)
The home screen highlights contributions from fellow travelers, featuring photos, comments, and ratings from their local experiences. This allows users to see recommendations through the eyes of others who have been there.
Each profile is tagged with the user’s country of origin, fostering a sense of belonging and the feeling that
"they gets me."
DETAILS AND MORE
When a user uploads a tip, it primarily includes photos of the location to confirm its authenticity, along with essential details that enhance the sense of security for others considering the place.
To address any concerns and add a personal touch, users can also share a funny or personal story from their experience. This approach fosters connection, trust, and a genuine engagement with the information provided.
SOLUTION #2
Eliminating Creepy Vibes
HIGH FIVE?
To initiate a conversation with another user,
a simple "hello" is required.
We opted for a playful, informal "high five" style to keep interactions light and friendly. If the greeting is accepted,
the users can then engage in a conversation and connect further.
GET TO KNOW THE STRANGER
Each user receives a rating based on the quality of their content and the engagement it generates compared
to other users.
The profile page provides detailed information about the user’s ratings
and interactions.
SOLUTION #3
Motivation to act
A user might be a local (Insider) one day and a tourist (Tripper) the next.
We designed a circular interface where each action contributes to achieving their goal. Users are motivated to connect with and follow tips from highly-rated, trusted individuals. To benefit from this, users need to engage actively, which in turn boosts their own rating.
A notification pops up
at the end of the activity
CTA to share
A quick and intuitive interface to enhance the personal experience
Each Insider is also a Tripper, On the profile page, they gather their rating
USERS FLOW
Insider Flow
Gabrielle is planning a solo trip to Greece in a month. Realizing that he needs to upgrade his app rating to receive personalized recommendations and connect with locals, he decides to take action.
He chooses to share a moment from yesterday when he played frisbee with a friend:
He uploads videos and pictures, adding all the worthwhile tips.
The app suggests sharing additional, optional content, but Gabriel can't resist sharing the amazing food truck he discovered!
Finally, Gabrielle tackles the boring details, knowing it's important since he'll need this part when he flies to Greece. He fills them all in and even adds a funny story at the end.
New recommendation is now on Gabrielle's profile page, and his rating is climbing! He's sure to receive great travel recommendations.
USERS FLOW
Tripper Flow
Erik arrived in Barcelona yesterday, tired of the typical tourist attractions, turns to the app for local recommendations on what to do.
He comes across Gabrielle's excellent recommendation, which provides a wealth of information.
Hey, Gabrielle's got some awesome recommendations! Erik Perhaps Erik will reach out and send him a message?
Gabriel agrees to chat with Erik, and they hit it off. Erik picks up another tip from Gabriel and heads out for a game of frisbee.
The next day, the app prompts Erik to upload a recommendation based on Gabriel’s tip, so both can benefit. Erik decides to share his experience!
The recommendation is added to Erik's travel page, alongside his other experiences from the trip.
